Product & Design Studio

In a world dominatedby agencies, we arebuilding a studio.

Re-imagining your website for measurable results

Implementing data-driven strategies that
increase sales, sign-ups, and success.

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Refined Market Positioning

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Showreel 2025

We work with high-growth consumer-businesses to (re)design their e-commerce stores & mobile apps.

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We design.

Oh yes. We are everything you read about design. We start with business design (fancy word for strategy) all the way on to experience design (ui/ux you’d know). And just for high-growth, consumer-tech businesses. Pretty niche we’d say.

Life is a positive sum game. The more we share our experiences, the faster communities evolve.

Podcasts

Journal

Go Back

Journals

You can't learn everything through your own experiences. So lets dive into someone else's and get smarter.

Go Crazy, Explore

Featured

Journals

Founders Move Out; New Leadership Takes Over

Jan 16, 2023

Journals

Why Are We A Studio And Not An Agency?

Dec 29, 2022

Journals

DTC Brands using Product Placement: Does it work or not?

Nov 07, 2022

Journals

Sak's Newsletter HIJACKED

Nov 07, 2022

Journals

Funding Winter, Seriously?

Nov 07, 2022

Journals

A Prototype Isn't Enough

Nov 07, 2022

Journals

Acing through Innovation even in a Funding-Winter

Nov 07, 2022

Journals

5 innovations in e-commerce

Nov 07, 2022

Journals

Growth Velocity - daddy of all metrics

Nov 07, 2022

Journals

An Underrated Metric: GMV Retention

Nov 07, 2022

Journals

Customer Acquisition at Scale

Nov 07, 2022

Journals

Product Roadmaps: for Consumer Businesses

Nov 07, 2022

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'North Star Metrics' in Consumer Businesses

Nov 07, 2022

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Acing Referral Programmes

Nov 07, 2022

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Increasing AOV for Ecommerce

Nov 07, 2022

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Subscriptions: Driver of This Decade

Nov 07, 2022

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Decoding Consumer Product's "Power Users"

Nov 07, 2022

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Building Strong Communities

Nov 07, 2022

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Signal vs Noise: Investments in Indian Startups

Nov 07, 2022

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E-Commerce & NFT's: Foundation 101

Nov 07, 2022

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Product Design Checklist for High Growth Ventures

Nov 07, 2022

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6 Survival Tools in UX Design

Nov 07, 2022

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Rehabilitation from the Paid Ad Syndrome

Nov 07, 2022

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Guide to Building Community via Ad Funnels

Nov 06, 2022

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E-Commerce Nuances for High Growth Brands

Nov 06, 2022

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The "Galloping" Pace of Indian e-commerce

Nov 06, 2022

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Product Launches: Think 360

Nov 05, 2022

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Product Redesign: Why & How

Nov 05, 2022

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The Future of Ecommerce

Nov 05, 2022

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Building Brand Affluence

Nov 05, 2022

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Analogy: Brand Collaborations & Dating Apps

Nov 05, 2022

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UX Audits: Getting Them Right

Nov 05, 2022

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Design Systems: Goldmine for High Growth Brands

Nov 05, 2022

Journals

The Anatomy of Landing Pages

Nov 05, 2022

Journals

DTC's Endgame: Subscriptions

Nov 05, 2022

Journals

Community Building: for High Growth Brands

Nov 05, 2022

Journals

Reducing CAC: For High Growth Brands

Nov 05, 2022

Journals

Marketing Basics: From 0 to $1M

Nov 05, 2022

Journals

Podcasts: Overdone or Value Driven?

Nov 05, 2022

Journals

Product Management Framework

Nov 05, 2022

Journals

Debugging Finances through Code Practices

Nov 05, 2022

Journals

Framework: How I ask questions.

Nov 05, 2022

Journals

6 Content-Writing Tips For Beginners

Nov 05, 2022

Journals

Entrepreneurial Theories - still relevant today?

Nov 05, 2022

Journals

How I transitioned from Finance to Product Design (without a Design Degree)

Nov 05, 2022

Journals

Transitioning Roles: Industrial Designer to a UI/UX Designer

Nov 05, 2022

Journals

Engage Your Consumers: 3 Ways NFTs Make It Happen

Nov 05, 2022

Journals

Anonymous Intern: Paying Your Interns Isn't As Hard As You Think

Nov 05, 2022

Journals

4 Reasons Why You Should Let Your Consumers Tell Your Story

Nov 05, 2022

Journals

The Studio Method: 5 Reasons to Restructure Your Business

Nov 05, 2022

Go Back

Hacks

Now that we have your attention with 'Hacks', these are time-tested and experientially build solid resources, to help scale your businesses & teams

Curious To See All?

Featured

Hacks

Why are we a studio and not an agency? - 15

Jul 20, 2022

Hacks

Why are we a studio and not an agency? - 14

Jul 20, 2022

Hacks

Why are we a studio and not an agency? - 13

Jul 20, 2022

Hacks

Why are we a studio and not an agency? - 12

Jul 20, 2022

Hacks

Why are we a studio and not an agency? - 11

Jul 20, 2022

Go Back

Podcasts

In The Haus

Author,

Saksham Mendiratta

ABOUT

We take new consumer products to market or re-design high-growth consumer businesses.

Curious to know?

LISTEN ON

All Episodes

Mindset while scaling a billion dollar grocery business | Aadit Palicha (Zepto) | In The Haus

Sep 4, 2022

1 hr 23 min 39 sec

Mindset while scaling a billion dollar house of brands | Ananth Narayanan | Mensa Brands

Sep 11, 2022

51 min 41 sec

Mindset of a Founding Designer | Harish Sivaramakrishnan (CRED) | Saksham Mendiratta (Lights Out)

Sep 18, 2022

1 hr 30 min 09 sec

Mindset of a Partner at a DTC-Focused VC Fund | Kanwaljit (Fireside Ventures) | Saksham (Lights Out)

Sep 25, 2022

56 min 02 sec

Mindset behind creating India’s Largest Neo-Bank | Sumit (Fi) | Saksham (Lights Out)

Oct 2, 2022

1 hr 06 min 06 sec

Mindset behind India’s leading Healthcare Platform | Gaurav (TATA 1mg) | Saksham (Lights Out)

Jun 2021

54 min 49 sec

The Brand We Didn’t Know We Needed | Taran Chhabra (Neemans) | Saksham Mendiratta (Lights Out)

Jun 2021

58 min 09 sec

D2C Explained Best: Saksham Mendiratta in Talks with Arman Sood | In The Haus

Jun 2021

1 hr 11 min 25 sec

Podcasts

Design Grid

Author,

Saksham Mendiratta

ABOUT

We take new consumer products to market or re-design high-growth consumer businesses.

Curious to know?

LISTEN ON

All Episodes

Unlocking Design & Culture with Rakshit Sinha: Spotify

Apr 7, 2021

57 min 13 sec

Diving into an Investor's Mind with Shashank Randev: 100X.VC

Apr 14, 2021

51 min 25 sec

DTC Marketing Revealed with Nik Sharma: Sharma Brands

Apr 22, 2021

35 min 19 sec

Building Teams & Social Communities with Neer Sharma: HaikuJAM

May 12, 2021

1 hr 02 min 02 sec

Hyperlocal Design with Anirban Das: Dunzo

May 19, 2021

1 hr 02 min 02 sec

India's Largest Entrepreneurial Startup with Kirti Avasarla: Meesho

May 26, 2021

48 min 38 sec

Gen-Z, The Next Big Target Group with Jake Bjorseth: Trndsttrs

Jun 2, 2021

41 min 03 sec

Decoding Payments in India with Vishal Gupta: PhonePe

Jun 9, 2021

52 min 20 sec

Designing for New Age Travel with Kapil Verma: MakeMyTrip

Jun 16, 2021

52 min 59 sec

Competition, Experience and Culture in FinTech, with Rahul Saini: PayTM

Jun 23, 2021

56 min 10 sec

Partnerships

What we flaunt to impress you. And lets not call them “clients” yeh?

Look mom, we made it!

Yourstory

Lights Out launches investing arm.

AdGully

Lights Out redesigning HDFC’s Design System

Forbes

Lights Out: Product Design Specialists

Business Insider

Lights Out’s Business Turnaround during the Pandemic

Media Infoline

Lights Out redesigns Fittr’s Mobile Application

Money Control

Redesign Cult’s Mobile Application

Financial Express

Product Design meets Brand Strategy (Saksham’s Column)

Look mom, we made it!

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Companies of the future, would NOT box people into job descriptions. It's best to let them carve their own profiles.

Yes, we're building one of those.

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In a world dominatedby agencies, we arebuilding a studio.

Re-imagining your website for measurable results

•

55%

20%

Showreel 2025

We design.

Life is a positive sum game. The more we share our experiences, the faster communities evolve.

Podcasts

Journal

Journals

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Hacks

Hacks

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Hacks

Hacks

In The Haus

Author,

Saksham Mendiratta

ABOUT

Design Grid

Author,

Saksham Mendiratta

ABOUT

Partnerships

Look mom, we made it!

Join our pitcrew

For every reason that got you here, let's chat?

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