The redesign aimed to minimise information overload and optimise the user journey. We enhanced the website usability, incorporated brand identity elements, and personalised regimen recommendations that align with users’ Ayurvedic profiles, all centred on the principle of customised Ayurveda.
Revamped the end-to-end user journey
We designed a user experience that keeps customisation and personalisation at the forefront. Whilst keeping it simple to follow. We simplified the sitemap and the information architecture for content-heavy pages to make it easier to find products and relevant information.
Typography & style guide
From the vibrant color palettes inspired by Ayurvedic elements to the carefully selected typography that resonates with tradition and modernity, each aspect was meticulously curated to uphold Vedix's unique identity.