Bridging the design gap from offline retail to
The pandemic led to increased levels of awareness on health & wellness and Kapiva was the knight in shining armour for most Indian affluent households.
When they came to us, growth was on an all time hight and it was now time to tap into something more. Something high-growth brands aim for: higher rention & community building.
A refresing introduction to the world of Ayurveda.
Targeting two differene personas: the aware and the unaware through the UX Flow
Typography & style guide
A robust and scalable design guide for a growing brand.