Kapiva
Kapiva
Kapiva is at the heart of modern ayurveda. It believes in keeping the body in balance through right lifestyle, routine, food and cure
User Experience
Bridging the design gap from offline retail to
e-commerce
The pandemic led to increased levels of awareness on health & wellness and Kapiva was the knight in shining armour for most Indian affluent households.
When they came to us, growth was on an all time hight and it was now time to tap into something more. Something high-growth brands aim for: higher rention & community building.
Art direction
A refresing introduction to the world of Ayurveda.
Homepage
Targeting two differene personas: the aware and the unaware through the UX Flow
Typography & style guide
A robust and scalable design guide for a growing brand.