Primary research showed 3 key takeaways. Unaware driven ignorance towards dental needs, Lack of trust, Not so clear pricing. It was important to establish these than directly stating the offerings
With self-service and prepurchase clarity as the key goals, and successful fulfilment of consultations and conversion as key outcome, we built a booking flow that’s designed for different dental requirements by bucketing them into broader categories. Yes, Tooth Ache is an emergency and we designed a short cut journey. Otherwise we imagined it’d be painful (no pun intended).
Post treatment hand holding is one of the ignored parts of the typical dental journey. Dezy chose to solve this. The goal is to help users feel they are on track with their treatment, and also offer them with easy access to support experts on the other side.
Typography & style guide
A robust and scalable design guide for a growing brand.