Cosmix
Cosmix
Cosmix is a D2C brand that formulates clean plant protein and holistic wellness superfood supplements. They are one of India’s most loved and hold a strong organic community of customers and experts.
User Experience & Design
Revamping Cosmix's storytelling approach
We revamped the homepage to highlight Cosmix's holistic health and root cause approach. By surfacing their hidden story, we created a captivating narrative. Additionally, we introduced an interactive feature that allows users to understand the root cause of their problems and how Cosmix addresses them with their ingredient mixes. The redesigned homepage stitches together a compelling story and provides users with insights into Cosmix's unique philosophy.
Maintaining the essence
We placed utmost importance on preserving the simplicity and transparency that define Cosmix's brand. We understood the significance of consistency and sought to ensure its seamless integration throughout the entire redesign process. From color palettes to typography, we meticulously moulded each element to uphold the brand's identity, creating a harmonious and visually captivating experience.
