The revolutionary fitness platform – cult.fit, blitz-scaled into a fitness & wellness unicorn it is today. The size and pace of the business came with multiple challenges pertaining to in-consistent experience across its offline (fitness centres) and online touch-points (5 different product offerings).
How it turned out
Beyond redesigning the mobile application, we built a scalable design language that brings consistency in experience across significantly varying modules from fitness, healthcare, mental wellbeing, commerce to healthy meals.
Duality in design
Delivering different experiences through the introduction of aurora with daylight and midgnight.
A verstaile design system built to expand with an overgrowing range of products and services in the Cult ecosystem.
A collaborative and proactive partner, they demonstrated a solid grasp of the requirements and were quick to implement feedback. They effectively utilized their design expertise to provide eye-catching and functional designs.