Cult

Client

Cult

About

Cult.fit strives to keep you fit & healthy through a range of holistic offerings that include fitness and yoga, healthy meals, mental wellbeing and primary care. Stay healthy from the safety of your homes with just a single app that helps you to #BeBetterEveryDay

Services

User Experience & Design System

The challenge

The revolutionary fitness platform – cult.fit, blitz-scaled into a fitness & wellness unicorn it is today. The size and pace of the business came with multiple challenges pertaining to in-consistent experience across its offline (fitness centres) and online touch-points (5 different product offerings).

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How it turned out

Beyond redesigning the mobile application, we built a scalable design language that brings consistency in experience across significantly varying modules from fitness, healthcare, mental wellbeing, commerce to healthy meals.

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Duality in design

Delivering different experiences through the introduction of aurora with daylight and midgnight.

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Design language

A verstaile design system built to expand with an overgrowing range of products and services in the Cult ecosystem.

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Project Testimonial

A collaborative and proactive partner, they demonstrated a solid grasp of the requirements and were quick to implement feedback. They effectively utilized their design expertise to provide eye-catching and functional designs.

Raunaq Shah
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