Cult
Cult
Cult.fit strives to keep you fit & healthy through a range of holistic offerings that include fitness and yoga, healthy meals, mental wellbeing and primary care. Stay healthy from the safety of your homes with just a single app that helps you to #BeBetterEveryDay
User Experience & Design System
The challenge
The revolutionary fitness platform – cult.fit, blitz-scaled into a fitness & wellness unicorn it is today. The size and pace of the business came with multiple challenges pertaining to in-consistent experience across its offline (fitness centres) and online touch-points (5 different product offerings).
How it turned out
Beyond redesigning the mobile application, we built a scalable design language that brings consistency in experience across significantly varying modules from fitness, healthcare, mental wellbeing, commerce to healthy meals.
The Title
Our in-house team of strategists & consultants is complimented by our expert network of world-class specialists.
Details
Why are we a studio and not an agency?
We designed a super minimal and slick website that cuts through the clutter
Why are we a studio and not an agency?
We designed a super minimal and slick website that cuts through the clutter
Why are we a studio and not an agency?
We designed a super minimal and slick website that cuts through the clutter
Why are we a studio and not an agency?
We designed a super minimal and slick website that cuts through the clutter
Why are we a studio and not an agency?
We designed a super minimal and slick website that cuts through the clutter
Why are we a studio and not an agency?
We designed a super minimal and slick website that cuts through the clutter
Why are we a studio and not an agency?
We designed a super minimal and slick website that cuts through the clutter
Why are we a studio and not an agency?
We designed a super minimal and slick website that cuts through the clutter
Duality in design
Delivering different experiences through the introduction of aurora with daylight and midgnight.
Design language
A verstaile design system built to expand with an overgrowing range of products and services in the Cult ecosystem.
Project Testimonial
A collaborative and proactive partner, they demonstrated a solid grasp of the requirements and were quick to implement feedback. They effectively utilized their design expertise to provide eye-catching and functional designs.
