Super Human, being a new player in the nutraceutical market wanted to position themselves as a wellness-first brand to be their differentiator. The challenge was to find the right balance between educating users on wellness and adhering to fundamental e-commerce norms.
How it turned out
We designed a purpose-driven shopping experience that encapsulates context behind each product offering. We also seamlessly integrated a personalized experience for returning users.
Branding & style guide
Building a foundational strong design system that can grow with the product line was integral for Super Human.
We went all out on this one and got to expand beyond just digital. An embodiment of all things Super Human.