Superhuman

Client

Superhuman

About

Super Human is a science-backed nutraceuticals company aimed at targeting holistic well-being.

Services

Design & Development

The challenge

Super Human, being a new player in the nutraceutical market wanted to position themselves as a wellness-first brand to be their differentiator. The challenge was to find the right balance between educating users on wellness and adhering to fundamental e-commerce norms.

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Superhuman
Superhuman
Superhuman
Superhuman
Superhuman

How it turned out

We designed a purpose-driven shopping experience that encapsulates context behind each product offering. We also seamlessly integrated a personalized experience for returning users.

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Superhuman
Superhuman
Superhuman
Superhuman

Branding & style guide

Building a foundational strong design system that can grow with the product line was integral for Super Human.

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Superhuman
Superhuman
Superhuman
Superhuman
Superhuman

Product design

We went all out on this one and got to expand beyond just digital. An embodiment of all things Super Human.

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Superhuman
Superhuman
Superhuman
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