Skin Pharm wanted to redesign the homepage with focus on conversion rate optimisation and creating a design which was an extension of the brand and it’s aesthetics.
How it turned out
We created a design which placed emphasis on the primary colours while using the secondary colours to focus on the CTAs and other important information across the homepage.
What we did and why it works
Providing sufficient room for images to really communicate versus text made consumption of information vastly superior. Coupled with the right information heirarchy is a formula for success.
Branding & style
A combination of colours and fonts to display the depth of product offerings and design aesthetics.