Fittr

Client

Fittr 

(previously S.Q.U.A.T.S)

About

Fittr is an online fitness and nutrition community. A one-stop solution for all health & fitness guidance and related needs. It educates through a free range of diet & training tools, and a community of fitness experts & enthusiasts.

Services

Brand Identity & User Experience

Scientific approach to fitness

Fittr is celebrated as a no-judgement & inclusive online community for anyone to get started with their fitness goals. They started off with a distinct identity, yet that no longer holds true to what they became today. That’s where Lights Out Studio came in to start with - A New Brand Identity plus Understanding the Users better to plan the new web & app redesign.

/
Fittr

Fitness for all

User research revealed that users miss out on what all Fittr has to offer. This affects planning the product roadmap to Acquisition & Conversion strategy. Why’s the user coming - Is it the Community? Coaches? Food recipes?

So we got onto tackling the website acquisition first, making sure there’s pre-sign-up clarity in what users are looking for, and creating a funnel personalized to them to lead to activation & conversion.

/
Fittr
Fittr
Fittr

Get YOUR coach

Mobile app is the primary presence. But should the user wait to get full value of Fittr only after installing the app?

Since 87% of the traffic is mobile web, we targeted Activating the users right from the website with 
Get a Coach CTA, finding the coach being the primary revenue model.

/
Fittr
Fittr
Fittr

Intuitive pricing page design

We got onto the next key area, a conversion focused design - Web + In app Pricing page to subscribe for Coaches.

And for this we iterated not just on the layout but on the psychological play that goes behind their decision making - Price Perception, Price Anchoring, Power of Suggestion and Avoiding Extremes.

/
Fittr
Fittr
Next Project
Mobile App
VIEW
Cult
Cult

Your perfect fitness partner

Website
VIEW
Kapiva
Kapiva

Restoring good health through pure ayurveda

Website
VIEW
Cosmix
Cosmix

Everyday Vegan Wellness

Website
VIEW
SOSH
SOSH

A marketplace curated by experts

Mobile app & Website
VIEW
ALLEN Digital
ALLEN Digital

A new era of e-learning

Website & Mobile App
VIEW
Dezy
Dezy

Redesigning Dental Care Experience