Smudg
Smudg
Smudg is a personal beauty assistant that recommends customised routines and products using Artificial Intelligence & facial scans. With each use, Smudg understands its users better and generates a personalised experience of array of items that are suited to their skin types, goals and more..
User Experience, Art Direction & Design System
Onboarding to recommendations
An onboarding experience can be more than just creating a profile, the objective was to create a a simulated experience on the type of product recommendations a user can expect by sharing just a few details even before signing up.
AI powered Recommendations
Using AI, on a rotational basis users would be shown products from both make-up an skincare, feedback from users helps the learning algorithm recommend products that work for your face profile. With the use of colour chips, they would be able to identify matches based on their skin type. The information hierarchy is focused to helping users find recommendations that match their requirements versus what may be popular.
The Title
Our in-house team of strategists & consultants is complimented by our expert network of world-class specialists.
Details
Why are we a studio and not an agency?
We designed a super minimal and slick website that cuts through the clutter
Why are we a studio and not an agency?
We designed a super minimal and slick website that cuts through the clutter
Why are we a studio and not an agency?
We designed a super minimal and slick website that cuts through the clutter
Why are we a studio and not an agency?
We designed a super minimal and slick website that cuts through the clutter
Why are we a studio and not an agency?
We designed a super minimal and slick website that cuts through the clutter
Why are we a studio and not an agency?
We designed a super minimal and slick website that cuts through the clutter
Why are we a studio and not an agency?
We designed a super minimal and slick website that cuts through the clutter
Why are we a studio and not an agency?
We designed a super minimal and slick website that cuts through the clutter
Matching products for your face profile
Ever so often a user would be able to update the progress of their facial profile and in-turn would receive new product recommendations to match their progress.
What if you're looking for something but not sure if it is for you? Scan the product and see the score, that is as simple as it gets.
Learn, collect & create kits
On Smudg, users can explore, learn, and shop for beauty and skincare products. The platform features carefully curated, exclusive content to ensure that users are only seeing relevant information.
Users often have to save and share product listings and photos from multiple different places, smudg kits allows you to create your own collection of products that can be shared on its own or as a collection.
More about the product
The product details page is designed to help users understand why a particular product is suitable for their needs. With so many products available that offer similar benefits, it can be difficult for consumers to make informed decisions.
It is a matter a of routine
The routine tracker is a customizable tool that helps users track and record their progress with beauty and skincare products. It allows them to monitor the effectiveness of their skincare routine and maintain healthy skin
Styling & colours
Smudg's design uses lowercase text and a mix of colours plus gradients to create a fresh uncoventional look.
