Calamus
Calamus
Calamus is an Electric Vehicle & Technology startup that is currently focusing on the micro-mobility sector.
User Experience
The challenge
Calamus needed an upgrade in its shopping experience. Project was divided into 2 phase roll out : the first was a single landing page to generate email signups, while the second was a more official launch to allow customers to preorder the bikes.
How it turned out
We built a store that gives you a 360 deg. experience of buying an EV product and maintains a good balance between tech. & simplicity.
The Title
Our in-house team of strategists & consultants is complimented by our expert network of world-class specialists.
Details
Why are we a studio and not an agency?
We designed a super minimal and slick website that cuts through the clutter
Why are we a studio and not an agency?
We designed a super minimal and slick website that cuts through the clutter
Why are we a studio and not an agency?
We designed a super minimal and slick website that cuts through the clutter
Why are we a studio and not an agency?
We designed a super minimal and slick website that cuts through the clutter
Why are we a studio and not an agency?
We designed a super minimal and slick website that cuts through the clutter
Why are we a studio and not an agency?
We designed a super minimal and slick website that cuts through the clutter
Why are we a studio and not an agency?
We designed a super minimal and slick website that cuts through the clutter
Why are we a studio and not an agency?
We designed a super minimal and slick website that cuts through the clutter
Communicating value
Most of the performance-based features were given its own paragraph with bold headings. The idea was to allow for users to quickly scan the page and if they are more interested, they can always dive into the paragraphs for more detail.
Product page
Most of our time and attention was directed to the product page. It had to provide a delightful experience and convey all the bikes’ features without overwhelming users.
Project Testimonial
The design allowed a much more refined flow on their website which has been optimized for conversion. Their most impressive trait was their ability to adjust their services into one that caters specifically towards the client's needs.
