Calamus needed an upgrade in its shopping experience. Project was divided into 2 phase roll out : the first was a single landing page to generate email signups, while the second was a more official launch to allow customers to preorder the bikes.
How it turned out
We built a store that gives you a 360 deg. experience of buying an EV product and maintains a good balance between tech. & simplicity.
Most of the performance-based features were given its own paragraph with bold headings. The idea was to allow for users to quickly scan the page and if they are more interested, they can always dive into the paragraphs for more detail.
Most of our time and attention was directed to the product page. It had to provide a delightful experience and convey all the bikes’ features without overwhelming users.
The design allowed a much more refined flow on their website which has been optimized for conversion. Their most impressive trait was their ability to adjust their services into one that caters specifically towards the client's needs.