Fireside Ventures
Fireside Ventures
We're passionate about brands that delight their consumers and make the world a better place. We work closely with founders to help them realise and grow their big ideas. We live and breathe new-age consumer brands.
Design & Development
The challenge
The previous Fireside Ventures site was outdated and could not keep up with the evolving state of modern solutions. Design and branding were not the focal point at that time. However, this time around the aim was to design & develop a website that stands as a hallmark of the Fireside name.
How it turned out
Designing for content focused website requires a thorough understanding of media and strategy. With a this as the foundation, we've created a variety of different content options to choose from.
Design Rationale
The website had to be personification of the Fireisde team, eminating the values and passion they shared. The use of colours and text had be grounded with ample room draw attetion to focal points.
Branding & styling
The objective was to provide support to the exisiting branding guidelines with the use of colours and font hierarchy.
