Design & Experience, UI/UX
Steep and Mellow
Teas

Steep & Mellow

Steep & Mellow creates groovy beverages that protect the earth and promote health & wellness. Their blends are formulated with some of nature’s wildest ingredients to support them in reaching their full potential. The best part is they pack it all up into 100% biodegradable packaging guaranteeing waste-free good times.

  • Client : Steep & Mellow
  • Project Category : E-commerce design & development

VISIT SITE

Challenge

The Challenge

A beverage like tea packed with Ayurvedic ingredients is not very popular amongst the millennials. Bringing the age old power of adaptogens and Ayurveda with a youthful/fun twist and the right kind of communication is more complex than it seems.

Outcome

The outcome

We built an e-commerce website that seamlessly communicates the brand essence and feel of the product itself. Rather than focussing on building a shop store we went an extra mile to create an online experience centre.

Design

Design Rationale

Core of the design rests on giving it’s users the same experience of physical product but online. We’ve made the experience of having tea more fun and functional than ever.

Special focus has been placed on translating the brand language of the physical product back to the online store through custom illustrations and interactions.

Let's Talk

We love meeting new visionaries and learning from them. If you like the work you’re seeing or have a query, just leave a message below and we’ll call you right away.

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