Online Fitness eco-system is saturated with various platforms and workout programs with hollow promises. Platforms today fail to understand the user’s psychology for a sustained fitness journey. Majority of the users set extremely high goals in their fitness journey but fail to keep at it.
How it turned out
We created a product that gets you started on your fitness journey first than have you reach the finish line. Product’s aim is to make you strongr than yesterday – marginal improvements that’ll eventually lead to a compounded result in your fitness journey.
We built an experience that instils energy and encourages you to take the first step towards your health and fitness - the colours and font are no less.
I am impressed with their customer service, ability to understand my vision, and the aesthetics in design.