From the icons, videos to the animations, all the assets on the homepage emphasised heavily on Sleep and benefits of using Silk and not on the products specifically. With this, the brand is aiming to educate the market on why silk is the better choice.
Microanimations were added to add some fun elements to the website without making it too distracting. We had ensured that the benefits of silk are highlighted in all the pages.
This page gives the user a chance to understand the benefits of their silk pillowcases and their other products in a detailed manner.
Font & Colours
The fonts and colours accompany the overall branding of Let's Cuddle.