Kind Laundry
Kind Laundry
Kind Laundry is an Oprah picked D2C brand that’s reinventing laundry rituals with Laundry Strips that are an eco-friendly alternative to the traditional liquid and powder detergents in the market.
User Experience & Design
Homepage
Eco-friendly was 2020. Uplifting individual identity + Eco-friendly is better today. That was our vision of the new homepage. How do we anchor self-care as the brand message? This should say it.
Built for the target audience
The primary users for KL were 35+. It was important to not just design for Gen Z but also for the Boomers. How do we optimise touch space, reduce accordions, and improve navigation.
Designing for the need
Laundry is not a one time need. So we imagined a design to drive the user to different commitment options beyond a straight forward first try - One Time Purchase, Subscription, Travel Size.
Their story
Leaders leading from the front for missions beyond building a business.
New blog, new stories
What did reading look like for the older generation? It was news paper, magazines, catalogues.
Bring in the support
Got to show love to the ancillary pages that keeps things goings in the background.
The brand guidelines
What we worked with to make the new Kind Laundry
