Kind Laundry

Client

Kind Laundry

About

Kind Laundry is an Oprah picked D2C brand that’s reinventing laundry rituals with Laundry Strips that are an eco-friendly alternative to the traditional liquid and powder detergents in the market.

Services

User Experience & Design

Homepage

Eco-friendly was 2020. Uplifting individual identity + Eco-friendly is better today. That was our vision of the new homepage. How do we anchor self-care as the brand message? This should say it.

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Kind Laundry
Kind Laundry
Kind Laundry
Kind Laundry
Kind Laundry
Kind Laundry Loop Image 1
Kind Laundry Loop Image 2
Kind Laundry Loop Image 3
Kind Laundry Loop Image 4
Kind Laundry Loop Image 5

Built for the target audience

The primary users for KL were 35+. It was important to not just design for Gen Z but also for the Boomers. How do we optimise touch space, reduce accordions, and improve navigation.

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Kind Laundry
Kind Laundry
Kind Laundry
Kind Laundry Loop Image 1
Kind Laundry Loop Image 2
Kind Laundry Loop Image 3

Designing for the need

Laundry is not a one time need. So we imagined a design to drive the user to different commitment options beyond a straight forward first try - One Time Purchase, Subscription, Travel Size.

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Kind Laundry
Kind Laundry
Kind Laundry
Kind Laundry Loop Image 1
Kind Laundry Loop Image 2
Kind Laundry Loop Image 3

Their story

Leaders leading from the front for missions beyond building a business.

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Kind Laundry
Kind Laundry
Kind Laundry Loop Image 1
Kind Laundry Loop Image 2

New blog, new stories

What did reading look like for the older generation? It was news paper, magazines, catalogues.

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Kind Laundry
Kind Laundry
Kind Laundry Loop Image 1
Kind Laundry Loop Image 2

Bring in the support

Got to show love to the ancillary pages that keeps things goings in the background.

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Kind Laundry
Kind Laundry
Kind Laundry
Kind Laundry
Kind Laundry Loop Image 1
Kind Laundry Loop Image 2
Kind Laundry Loop Image 3
Kind Laundry Loop Image 4

The brand guidelines

What we worked with to make the new Kind Laundry

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Kind Laundry
Kind Laundry
Kind Laundry Loop Image 1
Kind Laundry Loop Image 2
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