Fashor
Fashor
Our vision is to capture the imagination of Indian audiences through our strong design focused approach, and evolve as the most preferred fashion brand for consumers who want to sport the latest designer trends.
Design & Development
The challenge
Fashor set out to enhace the way their customers search and discover fashion products, transforming the overall visual identity and crafting an optimized user experience that is both visually appealing and effortlessly intuitive.
Reimagining Fashor’s discoverability
Focused on creating a seamless user journey, strategically designing multiple entry points that guide users towards their desired products, ensuring an effortless and enjoyable shopping experience.
Endless exploration
With newer designing being launched everyday, Fashor is now geared to provide the ideal functionality to help customers find similar designs, wish list and sort.
Typography & style guide
Complementary typefaces & colours for a versatile website.
