Dot Calm

Client

Dot Calm

About

Aftershave skincare for woman. Because someone we love had a problem they shared. And we cared enough to solve it in the best way possible.

Services

User Experience

The challenge

In an ever saturated skin care market we realised our TG were still not happy with available solutions and have been looking for someone they can trust when it comes to skin sensitivity. It’s not just the product they care about; they deeply care about the brand too.

/
Dot Calm
Dot Calm
Dot Calm

The outcome

We created a brand that talks to you. Blunt and Bold but deeply caring.

/
Dot Calm
Dot Calm
Dot Calm
Dot Calm

Design Rationale

We highlighted the word ‘calm’ and established a handwritten personal feel with an unpretentious and approachable typeface combination oozing of good vibes. Straightforward but with personal tweaks, soft and friendly corners. The custom handwritten typeface encapsulates the brand voice of a tough lover relentless in making your life easier.

Through a thoughtfully balanced script wordmark and soothing color palette, we created a brand system that comes together to express an immense care for your skin otherwise ignored.

/
Dot Calm
Dot Calm
Dot Calm
Dot Calm

Project Testimonial

We designed a super minimal and slick website that cuts through the clutter and represents Structured in it’s true sense.

Meg Pedersen
Next Project
Website
VIEW
Fittr
Fittr

World's Largest Fitness & Nutrition Community

Website
VIEW
Bummer
Bummer

#LoveIsABummer

Mobile App
VIEW
Cult
Cult

Your perfect fitness partner

Website & Mobile App
VIEW
Multipl
Multipl

The world’s first save now, pay later platform

Website
VIEW
Fireside Ventures
Fireside Ventures

Building iconic & purposeful consumer brands

Mobile App
VIEW
Smudg
Smudg

Your own digital beauty assistant