cycle page in town
Cultsport is looking to have their website experience refreshed with a strong focus on improving conversions on their cycles. The Landing, PDP & cart were the primary page types we tackled first as that had the highest potential to convert. The content hierarchy & visual designs required an overhaul as it followed a less than ideal experience with minimal opportunities to transact.
Design audits before all things
As a first step, we analysed the existing website against usability heuristics to identify opportunities for improvement.
Defining the hierarchy & structure
A comprehensive study of the cycle space plus the Cultsport brand help us bring focus to the layout of the page and make the necessary sections prominent across the PDP & landing pages.
The UI transformation
Brands competing for value need a killer UI. Colors, branding, and typography make or break the showcase.
The branding kit
Cultsport branding kit is carefully crafted to evoke a sense of adventure and enthusiasm, ultimately leading to a more engaging and unforgettable customer experience.