Cultsport

Client

Cult.sport

About

Designed for the everyday athlete, enjoy India's 1st range of fully smart treadmills. Access 500+ on-demand videos across Strength, Dance fitness, HIIT, Yoga, and many more

Services

User Experience & UI Design

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Lights Out Studio X Cultsport

The hottest
cycle page in town

Cultsport is looking to have their website experience refreshed with a strong focus on improving conversions on their cycles. The Landing, PDP & cart were the primary page types we tackled first as that had the highest potential to convert. The content hierarchy & visual designs required an overhaul as it followed a less than ideal experience with minimal opportunities to transact. 

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Cultsport
Cultsport
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Design audits before all things

As a first step, we analysed the existing website against usability heuristics to identify opportunities for improvement.

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Cultsport
Cultsport
Cultsport
Cultsport
Cultsport
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Defining the hierarchy & structure

A comprehensive study of the cycle space plus the Cultsport brand help us bring focus to the layout of the page and make the necessary sections prominent across the PDP & landing pages.

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Cultsport
Cultsport
Cultsport
Cultsport
Cultsport
Cultsport
Cultsport
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The UI transformation

Brands competing for value need a killer UI. Colors, branding, and typography make or break the showcase.

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Cultsport
Cultsport
Cultsport
Cultsport
Cultsport
Cultsport Loop Image 1
Cultsport Loop Image 2
Cultsport Loop Image 3
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The branding kit

Cultsport branding kit is carefully crafted to evoke a sense of adventure and enthusiasm, ultimately leading to a more engaging and unforgettable customer experience.

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Cultsport
Cultsport
Cultsport
Cultsport Loop Image 1
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