Covey has introduced a new product “Sleep Tight Bakuchiol Serum” which is an added step in their famous 3 step skincare routine. The challenge to overcome was creating a landing page which focused on the new product launch while maintaining the key focus on the routines.
How it turned out
We designed a conversion rate optimised landing page which maintained the primary focus on it’s routines to ensure high AOV along with introducing the new product.
Colours & font
An extension of their product line with the help of their colours and font style.