Long Wknd
Client
Long Wknd
About
Long Wknd is a DTC toxin-free and plastic-free body care brand with products including deodorant, lip balm, shampoo bar, body wash bar, conditioner bar.
Services
User Experience
The challenge
Long Wknd’s top priority was Conversion Rate Optimisation without compromising on the design of the website.
Long Wknd
Long Wknd
Wide range of explorations
With the goal infront of us, it was clear the design would have to be in line with the brand’s identity but sometimes it isn’t a simple answer.
Long Wknd
Long Wknd
Long Wknd
The outcome
We created a design suitable for the US market while utilising the secondary colours of the brand and also introducing a brighter colour to highlight the CTAs to ensure CRO.
Long Wknd
Long Wknd
Long Wknd
Long Wknd
Typography & style guide
A robust and scalable design guide for a growing brand.
Long Wknd
Long Wknd
