Long Wknd

Client

Long Wknd

About

Long Wknd is a DTC toxin-free and plastic-free body care brand with products including deodorant, lip balm, shampoo bar, body wash bar, conditioner bar.

Services

User Experience

The challenge

Long Wknd’s top priority was Conversion Rate Optimisation without compromising on the design of the website.

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Long Wknd
Long Wknd

Wide range of explorations

With the goal infront of us, it was clear the design would have to be in line with the brand’s identity but sometimes it isn’t a simple answer.

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Long Wknd
Long Wknd
Long Wknd

The outcome

We created a design suitable for the US market while utilising the secondary colours of the brand and also introducing a brighter colour to highlight the CTAs to ensure CRO.

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Long Wknd
Long Wknd
Long Wknd
Long Wknd

Typography & style guide

A robust and scalable design guide for a growing brand.

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Long Wknd
Long Wknd
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