Long Wknd’s top priority was Conversion Rate Optimisation without compromising on the design of the website.
Wide range of explorations
With the goal infront of us, it was clear the design would have to be in line with the brand’s identity but sometimes it isn’t a simple answer.
We created a design suitable for the US market while utilising the secondary colours of the brand and also introducing a brighter colour to highlight the CTAs to ensure CRO.
Typography & style guide
A robust and scalable design guide for a growing brand.