‘Go-to-goodness’ was the mantra Natch co-founders firmly believed in and swore by. Since the brand mostly spoke to the younger generation from teens to those in their 20’s; we flaunted its peppy packaging and focused on the fun to munch in a healthy manner, without the usual compromise of taste!

Enjoyable snackable content was thus created for quick consumption online, leaving the viewers with a sense of entertainment and subtle brand information.