Roll-out in progress
Design & Experience, UI/UX
Cult.fit
fit
Cult.fit
Cult.fit strives to keep you fit & healthy through a range of holistic offerings that include fitness and yoga, healthy meals, mental wellbeing and primary care.
- Client : cult.fit
- Project Category : Mobile app redesign, UI/UX, Design System
Challenge
The Challenge
The revolutionary fitness platform – cult.fit, blitz-scaled into a fitness & wellness unicorn it is today. The size and pace of the business came with multiple challenges pertaining to in-consistent experience across its offline (fitness centres) and online touch-points (5 different product offerings).
Outcome
The outcome
Beyond redesigning the mobile application, we built a scalable design language that brings consistency in experience across significantly varying modules from fitness, healthcare, mental wellbeing, commerce to healthy meals.
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