Bummer
Bummer
Bummer believes a great day starts with an underwear and after 2 years of R&D they've created the softest, most sustainable fabric known to mankind.
User Experience
Click a pic & win a trip
Valentine's day is a special time of the year and especially for Bummer as they launched a campaign for couples to win a paid trip. All they have to do is submit pictures of their matching pair of garments & tag Bummer on instagram.
We desigined an experience that communicated how to participated and provided ample room for conversion.
Bummer also launched a limited edition glow in the dark garment which we were able to highlight.
Learn before buying
We designed a new landing page geared towards helping consumers understand why bummer is unique.
Building a strong focus to educate the users of the brand and their value preposition which would help users make an informed purchase.
Branding guidelines
To accurately reflect Bummer's brand identity on their landing page, we created detailed guidelines for essential branding elements like the logo, color palette, typography, and imagery, and followed them while utilizing fundamental design principles like hierarchy, contrast, and alignment.
This resulted in a visually consistent and user-friendly design that improved the overall user experience.
